Data sources guide — Store Notification

Subscriptions only, or any purchase?

Not only subscriptions. It depends on the channel.

Channel	What arrives
Webhook (App Store Server Notifications V2)	Subscriptions (SUBSCRIBED, DID_RENEW, …) and one-time purchases (ONE_TIME_CHARGE, Consumable / Non-Consumable).
Sync Reports → SUBSCRIBER	Subscriptions only.
Sync Reports → SUBSCRIPTION_EVENT	Subscription events only (counts, no prices).

The dashboard is named “subscription”, but the webhook accepts more than subscriptions. Apple daily reports are mostly subscription-focused.

Subscription vs one-time purchase

The Type column shows a product-type badge (Subscription or One-time) plus an event badge (Initial, Renewal, Charge for ONE_TIME_CHARGE, …). Filter with Product type on the dashboard.

Field	Subscription	One-time
`notificationType`	SUBSCRIBED (often INITIAL_BUY), DID_RENEW, …	ONE_TIME_CHARGE
`transaction.type`	Auto-Renewable Subscription, Non-Renewing Subscription	Consumable, Non-Consumable
`expiresDate`	Present (end of paid period)	Usually missing
`Product-type badge (Type column)`	Subscription (blue)	One-time (amber); event badge Charge for ONE_TIME_CHARGE

In plain language

The Subscriptions table can show the same purchase from several places: Apple’s live notifications, a backup API poll, and two daily reports. Turn sources on or off to focus on “right now” vs “official numbers from Apple.”

Webhook — Apple pushes each subscription event to your server in real time. Best for “what happened right now” and customer price.
Notification history — Backup poll of Apple’s Notification History API (Sync Notifications). Same data as webhook if something was missed.
Subscriber report — Daily ASC sales file (Sync Reports → SUBSCRIBER). Official customer price and Proceeds — matches App Store Connect.
Subscription events report — Daily ASC file (Sync Reports → SUBSCRIPTION_EVENT). Event counts and types only — no prices.

Price columns on the table

Customer: What the user paid in their App Store currency (e.g. 3.99 CAD). Shown on live events and Subscriber Report rows.
Customer (USD): Rough conversion of Customer to US dollars using daily FX rates. Useful to compare countries; not Apple’s official payout.
Proceeds: What Apple pays you as the developer (after Apple’s commission and taxes). Comes only from the Subscriber Report, usually 1–2 days after the event.
Group operations: Merges webhook, history, and report rows for the same renewal/purchase into one line when IDs and time match.

Detailed comparison

Source	What it is	When it appears	Customer price	Proceeds	Typical delay	How to sync
`webhook` Webhook	App Store Server Notifications V2 — instant push per event	Seconds after purchase, renewal, cancel, refund, etc.	Yes	No	Real time	Automatic (configure URL in ASC)
`notification_history` Notification history	Same notifications, fetched via API	After Sync Notifications or cron (~15 min)	Yes	No	Minutes	Sync Notifications
`subscriber_report` Subscriber report	ASC SUBSCRIBER daily sales report	After Sync Reports for that calendar day	Yes	Yes (Proceeds column)	~1–2 days	Sync Reports
`subscription_event_report` Subscription events report	ASC SUBSCRIPTION_EVENT daily report	After Sync Reports for that calendar day	No	No	~1–2 days	Sync Reports

Related: Funnel by app

The Funnel by app page (/overview) uses ASC Analytics for discovery and download-type breakdown, and counts initial purchases — it is not the same as this event table.

Open Funnel by app →